When it comes to branding, it all begins with understanding the bigger picture and building a plan. What problem are we solving, what is our unique point of difference and who is our target audience. After planning and combining these factors we can determine what direction and style to attack with branding.
Collaboration is key with any strategy or project at Vulcan, this is no different with branding. We work with you and your business to understand your competition, reference brands that you like and the reasoning behind it. From here we process all factors and get branding concept ready for initial review.
Working closely together with multiple reviews and feedback stages allows both Vulcan and yourself to feel great and confident on final sign off. The brand work weather it be a simple logo or a full brand design including name will be supplied in full to you and utilized throughout all digital development with Vulcan and beyond!