Secondary Conversion GoalsAs digital progresses and gets smarter and faster, so must we. It is becoming easier than ever for to browse multiple services or products online, shuffling through tabs and giving each website only moments to grab a buyers attention.
To secure a conversion whether it's an online purchase, contact form or online booking; we must be doing everything we can online to standout and secure that buyers engagement. This is where secondary conversion goals come in to your digital business.
Marketing studies show that the average online consumer doesn’t convert into a lead/client for around 3-5 visits of your brand. Whether those visits/impressions are social media, website or other marketing means you have displayed. During this new age buying cycle we have so many competing factors that can snatch a client from you at any stage.
Setting up a secondary conversion goal or multiple may allow you to gain more control and engagement during the process. Let us share an example that will help bet...